SocialShopWave is now

I haven’t made such a heartwarming and important announcement in a while. But now I have a good excuse to do that. Mainly thanks to the big and cool changes made in the SocialShopWave. And I’m here to share them with you.

The last time I was this thrilled to tell about our company when it was its first day. It feels the same tho since we are rebranding SocialShopWave to the Growave and opening a new page from now on.

Our journey started in 2014. We had experience in building social networking apps and wanted to bring customer engagement tools into e-commerce.

We have expanded beyond a tool or a solution to one problem.

As our customers’ needs have evolved, our business and products have evolved right along with them. We changed our name, site, design, and the overall customer experience to scale and change in step. We became an all-in-one marketing platform that powers thousands of Shopify brands around the world. And I’m very excited to present you


Meet stands for:
– “grow” tells about our core goal to help your business grow.
– “wave” is taken from our old name to show that we stay true for our beliefs.
– “.io” subdomain tells about our commitment to innovation.

We are moving toward to become a complete marketing platform that helps your brand go viral, build delightful customer-brand relationships, and grow your business.

To achieve our goals we tripled our company size in the last 12 months, released thousands of enhancements and new features, added dozens of great integrations (Shopify Flow, Klaviyo, Gorgias, FirePush, PushOwl, Tobi, etc.), expanded our servers infrastructure to provide a better shopping experience for you and your customers.


The future with

We clearly aligned the entire company processes behind our main purpose: assist in solving your complex issues with simple, but effective solutions.

Hence, we have identified four key processes which we will focus on in the future to achieve the stated above goal and objectives of the company:

Strengthen the customer-brand relationships. A few months ago we launched a new Loyalty and Rewards product since we consistently improve it. We believe that successful brands are built on true and strong customer-brand relationships. We are going to provide more and better solutions that motivate your shoppers to engage more meaningfully with your brand, increase repeat purchases, turn your customers into loyal advocates, and help your brand go viral.

Using the power of UGC. We already help you to generate a huge amount of UGC: reviews, photos reviews, wishlists, comments, questions & answers, discussions, and looks. We committed to continue providing new ways to generate and improve using the power of user-generated content to boost credibility and increase sales.

Ads. We’ll direct our efforts towards letting you get the most out of ads campaigns with the help of UGC based ads. It will be more effective for you than it ever was before once you integrate UGC into your marketing campaigns. People more trust other people’s feedback than what brands say. Because UGC is a good source to find what other people say about their shopping experiences quite honestly without flattery and a personal stake in creating a good reputation for any brand.

New integrations and API. We have planned a number of great integrations between Growave and your top favorite apps and tools. Moreover, we’re improving API to give you more flexibility in accessing and managing your data and connecting our platform with your own instruments the way you want it.

I believe the strategy is clear now. It will not just move us further along in our execution but also, at the same time, will open significant development and growth opportunities for you.

With our new strategy and tremendous energy, incredible talent and creativity my team has, I am sure that our best days lie ahead.


New Pricing

It’s just an interesting point to note that over the past three years, we are updating our pricing for the first time. This is quite a long term, especially for today’s fast-paced SaaS world.

It has always been important for us to provide a quality product with excellent service at the best price. And we don’t deviate from our basic principles. The new pricing structure will allow many of our clients to reduce costs altogether.

Thus, pricing for us is not just about money. It’s more about quality. New pricing fully reflects our attitude and commitment to the success of your business. After all, you pay commensurately with the benefits that we bring to you.

Get the best solution at a price that works for you. New honest pricing will allow you to get access to the great features of our platform, customer success manager, who will work with you personally so that you can get the most out of Growave and turn it into the growth of your business. In this case, the payment will depend on the number of sales, i.e. from the benefits, you get in reality.

I know new things are usually frustrating. However, no need to stress out! The new pricing will not affect your current payment schedule for the whole year from now.

Also, we’ll keep supporting startups by providing access to our features at a more affordable price. Since is partner friendly, you can use it for free while you develop your Shopify store. Moreover, now we are open for long-term contracts for discounted annual pricing.

Here you can view our new pricing.


And finally: Thank you all for inspiring these important changes!

Starting today, you’ll see these exciting changes out that for sure will add a room for our mutual growth. From now on, we will further invest in the development of the project, in the quality of both the products and the services provided to you.

Moreover, now we will treat brand and company even more individually, taking into account your progress, sales, and needs. 🙂

It’s fair if you don’t like a new look or if you think the old one was better. Happy to discuss it if you call or just share your thoughts in comments section below.


Eldar Galiev
CEO and founder of