How To Build An eCommerce Store That Converts

Bingo! You have finally launched your online store. You may now heave a big sigh of relief!

In your view, you’ve made a giant breakthrough in your quest to sell your products online to help you reach a global audience and rake in more revenue.

Well, it’s a good leap but let me burst your bubble — launching an online store alone is not a magic wand that will attract your expected revenue.

In this blog post, you’ll learn all there is to know about building an eCommerce business store that converts.

Factors That Lead To High Conversion

Conversion is all about attracting customers to your store and converting these visitors into buyers to help your business stay profitable. Lots of people struggle to find the most effective solution to achieve outstanding results. The following fail-safe tips will help you increase revenue and expand your business:

Optimize Your Store For SEO

Think about the first step you take when you want to buy a product. I’m sure you hit the internet to check out the various brands available, their prices, colors, etc.

Well, you’re not alone. Nearly 97% of shoppers conduct research about products and services online before making a purchase.

But for you to appear in the first position on Google for searchers to find your products on search results, your store should be optimized through a process called Search Engine Optimisation (SEO).

To achieve this, you have to implement a comprehensive SEO checklist that ensures your site is easily discoverable on search engines to help you attract more traffic leading to more sales. Luckily, there are a plethora of tools out in the market like the Kudobuzz SEO app that can help you optimize your store for SEO.  

Collect And Display Review in Your Store

We all love to buy products that we can vouch for their quality. But we can only determine the quality of a product through the positive testaments from previous customers or a recommendation from friends, family or colleagues.

Same way, consumers read about how a product served previous customers from a company’s store or its social media platforms before making a purchase decision whether it’s a written or a star-rated review.

According to a study, 97% of people read reviews while 93 percent of consumers say they are influenced by reviews when making a purchase decision. 

Recently, Shopify has researched thousands of stores, surveying 3832 merchants and 2653 customers. The report says that the new users are more likely to make a purchase on the site that has an alive atmosphere.

If you didn’t know, displaying reviews can increase conversion by 270%.

Strategically collect and display reviews on your homepage, your product page, checkout page, social media pages, etc to attract customers and grow your revenue using the reviews apps.

Use Software To Manage Your Inventory

As a merchant, inventory management is important to the success of your eCommerce business. Inventory management is about how you acquire, store, distribute and track your stock.

Managing your inventory will help you determine the right quantity of stocks available when you need it, and where it can be located.

Despite this, manually managing your stock can be difficult if have huge stock and you do not have the right automation tools to help you fast track the process. It’s even more difficult when you’re listing your products on multiple shopping channels.

To overcome these challenges, you should fully equip yourself with the right inventory management tips to offer peerless service. There are tools that can assist you to list your products on multiple shopping platforms. The tool will further help you itemize or catalog your products through a system that will enable you to monitor your supply chain.

Use High-resolution Images And Video on Product Pages.

Images and video content are a powerful medium for drawing attention to your products. Simply because a picture is worth a thousand words.

Image source: unsplash.com

When your customers are browsing through your store, they cannot touch your products to appreciate the texture and feel but showing them high-quality pictures of your products bring your customers very close to feeling your product.

Your customers will appreciate your brand more when you add video content that shows detailed features of your product from all angles.

Apart from allowing your customers to visualize your product better which may lead to higher conversion, images and videos also improve the SEO of your store. It is estimated that video now appears in 70% of the top 100 search results listings. So if you didn’t know, a product video could very well be worth a thousand sales. 

Offer Free Shipping

One thing that scares customers is shipping charges. Customers often abandon shopping carts when they get sticker shock after seeing how much shipping fees they have to pay to have their order fulfilled.

Image source: unsplash.com

According to a study by the National Retail Federation, most online shoppers want free shipping.

The report also found that 75 percent of consumers surveyed expect delivery to be free even on orders under $50.

This means your customers may abandon their cart if they’re hit with excessive shipping fees.

Since your customers expect free shipping, you can develop a strategy of increasing your product prices to cover shipping costs.

Use Cart Abandonment Software

Cart abandonment is a situation where a customer leaves without buying, after adding an item to their cart. This is a major challenge facing eCommerce businesses.

According to statistics, 69.57% of shoppers have abandoned their cart so far in 2019.

The reasons why people abandon their cart could range from high shipping fee, complicated check-out processes, concern about payment security, unsatisfactory return policy, slow loading site, payment gateway not supported, etc.

To seal these loopholes, you should get the right cart abandonment software to help you track the reasons why your customers abandon their cart so that you can fix them.

Institute Product Return Policy

It’s a normal practice to expect that some of your customers will return the products they bought from your store as a result of factors such as a product not meeting their expectations, products getting torn through the shipping process, etc.

According to stats, at least 30% of all products ordered online are returned. 

Other stats from eConsultancy also show that 81% of shoppers want simple, easy and free returns while 92% of them say they would buy something again if they are happy with the return policy. 

Therefore, not implementing a customer-friendly return policy for your store can spell doom for your eCommerce business. 

In simple terms, having a good return policy builds loyalty and trust between you and your customers which will lead to more conversions.

Optimize Your Store For Mobile 

Mobile devices are gradually becoming the preferred medium by which most people access the internet.

Smartphones impacted more than $1 trillion of total US retail sales at some point in  2018, according to Forrester.

As a merchant, you should ensure your store is optimized for mobile and offer a user-friendly mobile experience to help you rake in more sales.

Produce And Publish High-Value Content

Let’s face it, customers want to be convinced before they buy from your store. Remember the buyer’s journey? It is the theory which asserts that converting someone into a buyer involves three-pronged stages: an awareness stage where the buyer realizes they have a problem, a consideration stage where the buyer defines their problem and researches options to solve it, and lastly, the decision stage where the buyer chooses a solution.

The primary ingredient in all three stages is content. Therefore, producing and regularly publishing compelling and visually-enhanced content is a sure way of increasing your conversion.

But it’s not about producing any content, but content that’s centered on your audience—content that speaks to their problems or reflects news and trends in your industry. 

Apart from using content to educate, inform and engage your target audience, content is also the ultimate pillar in SEO or organic search traffic.

There is a variety of high-value content that can be produced such as blog posts, infographics, videos, reports, podcasts, whitepapers, and eBooks.

Use User-Friendly Checkout Process.

The majority of your customers may abandon their cart at the checkout process as a result of the long checkout process. 

According to statistics, 11% of your potential buyers will abandon the shopping cart because they found the checkout process to be too complex. 

Make it easy for your customers to complete their purchase by removing all roadblocks that will make your customers abandon their carts at your check-out stage. This includes removing any steps or personal data collection which is not necessary for the purchase, making your forms quick and easy to fill using Google Autofill, etc.

In sum, building a solid eCommerce business that translates into revenue requires getting all departments of your eCommerce strategies working and synchronizing with each other. Stay ahead of your competition by incorporating the points discussed above into your eCommerce business.

About the author:

Abdul-Karim Awaf writes for the Kudobuzz blog. Kudobuzz is a provider of easy to use tools that help online merchants increase site traffic and sales. Kudobuzz owns the Kudobuzz Reviews, the Kudobuzz SEO and the Kudobuzz Multichannel Apps.