As the COVID-19 outbreak continues to impact people and online businesses all around the world, we here at Growave are doing our best to help all of our customers be successful, both now and at all times.
Like many other business sectors, the eCommerce world is feeling the impact of Coronavirus. According to a survey by Digital Commerce 360, nearly half of online merchants are expecting downside revenue implications because of issues with fulfillment, late deliveries, and production delays.
But overall, as most of the customers will avoid going out to shops, online shopping is more likely to become the first choice for necessities. That’s why independent and small businesses like you need to take action, communicate with your existing and new customers, and work on your online store. And our team would like to do everything that we can to help and support your business at this time.
Many businesses will be reviewing their marketing during COVID-19, and those are the ones that still will making consistent sales. There is certainly a need to work smarter under the current circumstances, so be sure to read tips from us, mentioned below and do everything possible to make and keep your business successful.
So here are the actions that our merchants should be taking to address the impact of COVID‑19:
1. Be Active on Social Media
During pandemic interacting with customers on social media platforms is one of the most used customer engagement strategies for all types of businesses. Create entertaining and useful content to really connect with your customers, listen to their voice and answer their questions.
2. Offer Financing Options for Shoppers
Buy now pay later services are a great tool for reaching new customers and increasing your online sales and conversions, especially if your product’s target audience is younger generations. As you know, more than 2 out of 3 of all online shopping carts are abandoned? The second most commonly mentioned reason is that the cart cost is too expensive. Especially at times like now. Offering a financial option like Klarna, Afterpay or Quadpay, that lets shoppers check out now and pay over time dramatically reduces cart abandonment rates.
3. Make Your Website’s General Appearance and Functionality Pleasant
As an online store, your website is your first impression. No customer wants to shop on a poorly looking website. And while your competitor shops are only a click away, your potential customers will not spend their time browsing a terrible looking website. Once a customer arrives you have to convince him to stay and encourage to browse, that’s why your website’s general appearance is an important first step towards better conversions.
From our side, here are the actions that we are taking to address the impact of COVID‑19 and support your business:
1. Staying in Touch 24/7
During these times it’s extremely important to stay in touch, and we want to provide you with the best guidance support at this time. That’s why the whole Growave team now works remotely and is available for you anytime 24/7. Our customer success stars will make sure that you can contact us any time via email, live chat, or phone.
2. Dropping Prices
In order for you to engage with your customers during these times, build strong customer relationships using your loyalty program, comments, and reviews, and drive more sales, we are dropping prices to 50% to support your business during COVID-19. The price will remain discounted as long as you use our app. Learn more here.
3. Free Tips on Referral, Reviews, and Loyalty Programs
It’s a tough time to run an online business and we want to support your brand by offering you live 30-min personal consultations with one of our team members. We can share tips on referral, reviews and loyalty programs to help you leverage a new marketing strategy for these tough times and engage with your customers more. You can book a time to speak with one of our team members here.
During this time our hearts go out to everyone affected by the virus, and we wish all of you safety and health.