Well, it’s this time of the year again. We are leaving Black Friday Cyber Monday sales behind and are looking forward to the second and final biggest sales event of the year – Christmas sales, which will reach its peak at the end of December.
The November-December holiday season is usually the most profitable time of year for most online businesses and some retailers make up to 40% of their yearly revenue in the 4th quarter alone.
Christmas is all about giving, sharing and caring. This means an extremely busy period for Shopify store owners. Because unlike other holidays like Mother’s Day or Valentine’s Day, Christmas means there is going to be a lot of shopping as your customers will have to buy presents for their family, friends, coworkers, pets and etc.
So how do you make your online store stand out from the others and attract more Christmas shoppers? Follow these 7 quick and easy tips to prep your store for the holiday season ahead. Most of these tips are quite simple to perform, and small time and money investments now can mean a bigger compensation later on. And the key is to start now.
7 Tips to Prepare Your Shopify Store for Christmas:
1. Get Your Store in the Christmas Mood
Stores that get in the Christmas mood and decorate their websites show that they are part of the celebration. People are visual and emotional creatures and it affects how they shop. Even something small like Christmas themed custom hero image on your front page could get your store into the holiday spirit. And the holiday spirit is infectious – people associate Christmas with great times with family and friends and they are mostly in a positive vibe. And positive vibes may bring more sales to you. So make sure you add some Christmas spirit to your store.
2. Sell Christmas Gift Sets and Combos
Christmas gift sets and combos are always a good idea that any online store should use. You can choose two or more items that go well together and put them in one set. It would be even better if you would be able to pack it in Christmas wrap or a box. It’s a win-win sale as the customer gets a discount on the total price of several items and you sell more than one item at once. Arrange different types of gift sets from small ones to premium combos, so each of your customers could find something that he can afford.
3. Reward Your Customers
Most online stores already have a rewarding program for their customers. Reward programs drive more sales as people come back to redeem their points and shop more, and make your customers more loyal to your brand. If you don’t have it yet, check out and install Growave, to reach more customers and build a better relationship with them. And if you do, try launching special rewards for Christmas sales. You may add holiday bonuses or give out special holiday discount codes for a particular amount of points. Make sure you send out emails to your customers informing them about upcoming promotions.
4. Offer Gift Wrapping
Time is money, and a lot of customers don’t have enough time to wrap their gifts for friends and family after making an online purchase. Especially those last-minute present shoppers. So if you will have an option to offer Christmas gift wrapping you will attract more shoppers and make their lives so much easier.
5. Offer Free Shipping
Free shipping for orders over a certain amount or free shipping on all items leading up to the holiday season is a great way to make your customers happy and make them spend more at your store this Christmas.
6. Be Active on Social Media
Spread the holiday cheer through your social media pages. Update your logo by adding a holiday element, or change Facebook’s cover to Christmas themed image. And don’t forget that social media is also a great way to promote your Christmas deals and discounts, it’s easier to reach your audience and let them know what you have to offer.
7. Give Out Sweet Discounts
You can become a Santa and give out some sweet discounts to your customers. Create a Christmas related discount code and send it to your customers or announce a sitewide sale on everything. Either way, discounts will work as a gift from you to your customers and rapidly increase your sales.
In fact, there are a lot of creative Christmas promotion ideas for Shopify stores. The mentioned above are just a few. However you celebrate, there’s no denying that Christmas is one of the biggest holidays of the year.
So get your store looking beautiful and merry Christmas planning!
*Featured image designed by Freepik.